Acceptable Use Policy

This Acceptable Use Policy (“AUP”) describes rules for proper use of the Dealers Engine Services. It is incorporated into and forms part of the Terms of Service. Capitalized terms not defined here have the meanings given in the Terms of Service.

Customer may use the Services only for lawful, authorized, and responsible business purposes connected to Customer's own dealership operations. Customer must ensure that all users act professionally, honor customer rights, and use the Services in a manner that does not harm Dealers Engine, other customers, data subjects, channel providers, or the public.

Customer must not, and must not allow any user or third party to:

• violate any law, regulation, court order, industry rule, platform policy, or contractual restriction;
• submit false, misleading, deceptive, defamatory, abusive, harassing, obscene, hateful, discriminatory, or unlawful content;
• use the Services to discriminate unlawfully in lending, sales, employment, pricing, or customer communications;
• impersonate any person or entity, forge headers, misrepresent affiliation, or falsify source information;
• access or attempt to access data, accounts, tokens, systems, or networks without authorization;
• probe, scan, crawl, stress-test, disrupt, or attempt to bypass the security or integrity of the Services;
• upload malware, ransomware, spyware, trojans, worms, malicious scripts, or harmful code;
• interfere with any user's access to the Services or degrade system performance;
• use the Services to send spam, bulk unsolicited messages, or communications lacking required consent;
• use scraped, purchased, rented, or otherwise non-permissioned contact lists in the Services;
• use the Services for phishing, identity theft, fraud, scam activity, social engineering, or credential harvesting;
• upload or process data you do not have the legal right to use or disclose;
• use the Services to infringe intellectual property, privacy, publicity, or contractual rights;
• reverse engineer or attempt to derive source code or underlying non-public logic from the Services except where prohibited by law; or
• use the Services in a manner that would reasonably be expected to create security, legal, reputational, or regulatory risk for Dealers Engine.

Without Dealers Engine's prior written approval, Customer must not use the Services as the sole or primary system for:

• emergency services, 911-equivalent, or other life-safety communications;
• transmission of legally required notices where failure, delay, or channel rejection could create significant legal harm unless Customer has implemented an appropriate validated process;
• processing or storing payment card data in a manner requiring Dealers Engine to act as a PCI-regulated environment beyond the documented scope of the Services;
• activities prohibited by sanctions, export controls, or anti-money-laundering laws;
• unlawful credit, insurance, collections, or debt servicing activity; or
• any use case that could result in material harm to individuals if the Services are unavailable, inaccurate, delayed, or blocked.

Customer is responsible for all content, records, forms, websites, inventory data, communications, files, and Personal Data submitted to the Services. Customer must ensure that all such content is accurate enough for its intended use, professionally appropriate, and legally compliant.

Customer must maintain appropriate internal controls over access, data entry, approvals, exports, retention, and deletion. Dealers Engine may remove or restrict access to content that violates this AUP or creates material risk.

Customer must comply with the Messaging / Communications Compliance Addendum and all applicable channel requirements. Without limitation, Customer must not:

• send marketing messages without required prior consent;
• fail to honor opt-out, unsubscribe, stop, block, or revocation requests;
• send messages outside allowed windows or policy constraints of a provider or platform;
• use misleading sender identity, deceptive subject lines, or hidden call-to-action language;
• send threatening, abusive, or harassing communications;
• use automations to target minors or sensitive categories in a way that violates law; or
• use unsupported workarounds to bypass platform messaging limits, template requirements, or quality controls.

If Customer publishes websites, forms, or lead-capture surfaces through the Services, Customer must ensure that public-facing content includes all legally required disclosures and does not contain deceptive pricing, false inventory claims, or misleading financing language. Customer is responsible for any privacy notice, cookie notice, consent language, financing disclaimer, or advertising disclosure required for its public pages.

Customer must use reasonable security practices, including strong credentials, appropriate user offboarding, role-appropriate permissions, device protection, and prompt reporting of any suspected incident. Customer must not share accounts in ways that undermine accountability or security.

Dealers Engine may employ rate limits, fraud checks, content scanning, anti-bot protections, webhook verification, channel restrictions, and other controls to protect the Services. Customer must not attempt to defeat those controls.

Dealers Engine may investigate suspected violations of this AUP and may remove content, throttle usage, suspend features, reject messages, disable integrations, or suspend / terminate access where reasonably necessary to protect the Services, comply with law, or prevent abuse. Dealers Engine may cooperate with law enforcement, regulators, or affected third parties where legally required or reasonably necessary.

Dealers Engine may update this AUP from time to time by posting a revised version or otherwise notifying Customer. Continued use of the Services after the updated AUP takes effect constitutes acceptance of the revised AUP.